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Welcome to the future of Italian excellence!
Virtus Segafredo Bologna Basket, an authentic symbol of excellence in the European sports scene, joins the prestigious X-RUX brand, renowned for its passionate commitment to innovation and experimentation in the sneaker industry, to create the V-RUX project: four unique models of Virtus-branded shoes.
An exciting project that embodies the perfect combination of two realities strongly committed to excellence and originality.
Design and engineering 100% Made in Italy, as well as every single phase of production and component realization. A commitment to Italian craftsmanship that is reflected in the extraordinary quality of these sneakers.
Wear V-RUX and be part of the future of Italian sports excellence!
Our sneakers
Secure V-RUX models before the others!
The first 1000 pairs are already in production.
BUY THEM NOW WITH THE PREORDER DISCOUNT
FREE DELIVERY THROUGHOUT ITALY WITHIN 30 DAYS FROM THE ORDER
Made in Italy is a fundamental cornerstone for X-RUX. It is the cultural and expertise platform that allows the brand to constantly innovate and experiment from a technical and technological point of view, while also introducing new and refined elements from a stylistic point of view.
For this reason, every single component and every single production phase of the V-RUX sneakers is meticulously made in Italy.
Every V-RUX model is carefully crafted and thus becomes a physical testimony to the deep product culture, passion, and decades-long technical know-how that X-RUX's Made in Italy embodies.
Whippy® Technology
Every X-RUX sole is made from Whippy® Technology, a revolutionary material in terms of composition, processing, and performance.
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X-RUX is the only brand in the world that has exclusive rights to its use.
This compound, a combination of two different polyurethane (PU) processing methods, ensures a perfect fit and a deep sense of comfort. Extraordinary performance in terms of lightness, flexibility, and cushioning, which envelops and supports the foot and makes every V-RUX sneaker practically indispensable.
Whippy® Technology also ensures high abrasion resistance and marked dimensional stability over time, making these sneakers extremely reliable and durable, as well as beautiful and comfortable to wear.
